JBoss.orgCommunity Documentation
All package actions in Content are started from the _delivery_ folder, so you should go to this folder first.
$ cd ecms/delivery
      Package WCM standalone version - Tomcat bundle
$ cd wcm/assembly
            $ mvn clean install
          Package WCM with workflow enabled - Tomcat bundle
$ cd wkf-wcm/assembly
            $ mvn clean install
          Make WCM EAR packages to run with jBoss
$ cd wcm/assembly
            $ mvn clean install
          Make WCM extension EAR
$ cd packaging/wcm/ear
                $ mvn clean install
              Make WCM demo sites EAR
$ cd packaging/ecmdemo/ear
                $ mvn clean install
              Make workflow EAR
$ cd packaging/workflow/ear
                $ mvn clean install